Privacy Policy
Last Updated: January 2026
Luckywave ("we," "us," "our," or "Company") operates the website experimentation-online.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using experimentation-online.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information in several ways:
- Personal Information: When you voluntarily provide it, including your name, email address, telephone number, and postal address.
- Technical Information: Automatically collected data such as your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technology: Information stored through cookies, web beacons, and similar tracking technologies to enhance your experience and track user behaviour.
- Usage Data: Information about how you interact with our website, including clicks, time spent on pages, and content accessed.
How We Use Information
We use the collected information for the following purposes:
- Conducting analytics to understand user behaviour and site performance.
- Affiliate tracking and commission management related to casino partnerships.
- Improving website functionality, user experience, and content.
- Sending promotional communications (with your consent where required).
- Detecting and preventing fraud or security issues.
- Complying with legal obligations and responding to lawful requests.
Cookie Policy
Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for website functionality and security.
- Performance Cookies: Used to collect analytics and understand how visitors use our site.
- Marketing Cookies: Used to track affiliate relationships and display relevant content.
- Third-Party Cookies: Set by partner casinos and service providers.
Opting Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to third-party casino operators, affiliate partners, and external websites. We are not responsible for the privacy practices, content, or security of these external sites. Each linked casino and affiliate partner maintains its own separate privacy policy and terms of service.
When you click through to a third-party website from experimentation-online.co.uk, your information is no longer governed by this Privacy Policy. We strongly recommend that you read the privacy policies of all third-party operators before providing any personal information or engaging in gambling activities.
Your Rights
Under UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You can request a copy of the personal data we hold about you.
- Right to Rectification: You can request that we correct inaccurate or incomplete information.
- Right to Erasure: You can request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You can request that we limit how we use your information.
- Right to Data Portability: You can request your data in a portable format.
- Right to Object: You can object to certain processing activities, including direct marketing.
- Right to Lodge a Complaint: You can file a complaint with the Information Commissioner's Office (ICO).
To exercise any of these rights, contact us using the details provided in the Contact Us section below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Retention periods vary depending on the type of information and the purpose of processing:
- Account information is retained while your account is active and for a reasonable period thereafter.
- Analytics and usage data are typically retained for up to 12 months.
- Affiliate transaction records are retained for financial and legal compliance purposes (typically 6 years).
- Cookie data expires according to each cookie's set lifespan.
When data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or need to report a privacy concern, please contact us:
Email: [email protected]
Website: experimentation-online.co.uk
We aim to respond to all data subject requests within 30 days. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Changes to This Privacy Policy: We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting to our website. Your continued use of experimentation-online.co.uk following any modifications constitutes your acceptance of the updated Privacy Policy.